SEO The Game

In the last post, we talked a bit about the Magestic SEO link analysis site. It gets its data from their own search engine known as Magestic-12. This project started in 2004 and uses distributed computing much like the SETI@home project which analysed data from the Arecibo radio telescope looking for signs of intelligent life in the universe. The main advantage to the distributed computing element of the search engine is that it can crawl the web faster and update its index more frequently. Volunteers can download software that turns their machine into a search engine node. Allowing it to crawl, collate and send back it data to the master server which stores and runs the search engine.

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Tags: Majestic 12, Majestic SEO

Introduction

When you are looking at a site for the first time or you need to see how your SEO campaign is going you can get an idea of the strength of a site to a indeed your competitors site using a backlink analysis program. There are quite a few out there.

The basic information you need to know include: the number of links pointing to the site, the link URL, the anchor text, the number of outbound links, whether the link is followed or not. Additional useful information would include a measure of the link quality. Most use PageRank either from the toolbar or calculated using the number of links as a basis.

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Tags: Analysis, backlinks, Yahoo site explorer

Introduction

According to a study made by Opera [1], only around 4% of the web is using valid (X)HTML. This is a surprising result as it is usually fairly simple to fix. Browsers can correctly determine some errors and work around them such as the odd missing paragraph tag and so on.

With SEO every factor can make a difference in the ranking so it is important that you give you page the opportunity to be ranked. If you do not do use valid code, there is a possibility that your code may be misinterpreted by the search engine spiders and the rest of your SEO work will be in vain. In the ranking process it is also highly likely, other things being equal, that the search engines would display a page which is semantically valid. In addition valid code is more likely to display correctly in every browser except IE6 which has its own ’special’ ways of interpreting code and CSS.

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